Rowboat Creative’s Guide to Navigating Apparel & Merchandise Printing Production
In the fashion and merchandise world, we are constantly buried in apparel brands. In 2019, brands are becoming obsolete unless they have merchandise. Even with social media, word-of-mouth marketing and the unlimited amount of options, we always have a go-to clothing piece in our closest because consumers are becoming more dedicated to brands.
Customer loyalty is shifting into wearable merchandise.
Wearable merchandise relies on apparel that gives brands the ability to design innovative and detailed graphics for their merchandise. Printability, flexibility, fabric and more, are all variables to creating wearable merchandise.
Favorite: Bella + Canvas 3001 Tee & Independent Trading Co. SS4500 Hoodie
Kevin, Production Manager
Favorite: Anything Bella + Canvas
Robert, Screen Printer
Favorite: AS Colour Staple 5001 Tee
Favorite: Cut & Sew Garments
Choosing the apparel for merchandise production can be hard, we are here to help. Reach out to a branding specialists, to discuss your brand, the image, current trends and sales forecasts to start your next merch drop.
Written by Stephanie Cucinella